Color Renovation 101 is now in session!

Announcing a Color Renovation!

(we now return to boring black and white type….)

Hi All,

I’m a little behind in sharing this announcement with all of you but I’ve been busy learning and sussing out the latest information and wanted to be able to share more than just the basic charts that have proliferated all over the web.  Plus, realistically most of us won’t be able to order the new materials until July 1 so I figured we had a little time in hand.

Remember the excitement the last time you brought new colors into your home and life?  Whether it was repainting/remodeling a room or just choosing a new shade of lipstick or a new pair of shoes, or a purse whose new colors made you feel happy, perhaps more alive, more “with it” as we used to say…..well Stampin’ Up wants you to experience that same excitement in your crafting life as well.  So be prepared to fall in love with Stampin’ Up’s color palette all over again.

First here’s a peak at the new Color Renovation related materials Stampin’ Up released this last week to it’s demonstrators:

click here to download your own copy – 2010 Color Renovation – New_Colors_US_0310


Of course new additions and regrouping means a few others have to make way so here’s the Fond Farewell to those colors who have served us well and now can take a well deserved rest

One partial exception to this list is that Blush Blossom will still be available as a marker though not as paper or other ink product or embellishments.

Click here for your own copy of a PDF list of the retiring colors

And lest you freak out and think there are not enough colors in your rainbow here’s a chart created by  SU Demonstrator Laurie Ludwig putting the new color collections together by hue.

click here for your own copy –   StampinUpColorRenovation[1]- Laurie Ludwig Stampin Connection

And one other rainbow chart I’ve found very helpful:

Rainbow Renovation Chart – PDF

TIP:  I printed a copy of the Rainbow Renovation Chart and then using our 1/2″ circle punch I glued to the chart punch pieces of each colors cardstock.  Makes a very accurate color chart that way since I’m never sure my printer is printing the exact colors even with the RGB codes.  (Also a benefit of becoming a demonstrator since SU sent all current demo’s a free sample of the new colors – Yay!).

As you can see from all these charts there is still plenty of room for creative color combinations (SU designed it that way for future additions to the group) and that’s before the inclusion of new In Colors (more about that later – :D).

So why the change?

Well of course every renovation has as a primary purpose freshening and modernizing.  Whether to follow a trend, or to just give more utility, that’s generally the overall purpose of any renovation be it crafting or home or wardrobe redesign.

In addition, Stampin’ Up is realistically a business and they found after analysis that many colors simply weren’t selling at a level that made them viable for the long term (perhaps an indication that this renovation was overdue in some areas – lol!)

SU also determined that the number one customer request was for the return of several previously retired In Colors.  And Stampin’ Up as a Customer oriented company undertook the necessary research and strategizing to make this happen in a way that bodes well for the future.

In a recent webinar available to demonstrators Shelli Gardner mentioned that at the beginning when Stampin’ Up was being put together on a dining room table by a couple of crafting crazy sisters the main design factor involved in creating the companies color chart was the sisters and friends personal color preferences.  Basically they chose a series of colors that represented a broad range gave them cute names and called it good.  Now since they had a good color sense and a fair amount of experience in crafting across the years the result was pretty good.  Though as Shelli said not a lot of color theory or formal market research went into it at the beginning.  As Stampin’ Up grew and matured and gained market share more professionals were available to consult and more customers and demonstrators offered their input and a few changes and tweaks were made.  Always however, keeping in mind that since Stampin Up offers coordination of color across a broad range of product, any changes small or not,  have large consequences.   Therefore Stampin’ Up took it slow and for the most part kept the tweaks small. 

Beginning in 2006/2007 the In Color program that offers 6 new colors on an annual basis was begun.  This added a new dimension of freshness and ability to follow (or lead) overall market color trends while maintaining the core family colors with little disruption to overall product lines.

Now 21 years after the founding of the company and with 4 successful In Color releases under their belt Stampin’ Up determined that it was time for a change to the overall framework of SU Color.  As we are entering a new decade it was time for a considered policy and realignment of color groupings that will give room and structure for future (hopefully smaller) tweaks and changes that will keep SU in the forefront of crafting color and design.

Determining the changes involved –

Analyzing Sales Data, responding to the desire of customers for a fresh color palette that reflected modern trends and tastes as well as requests for previous colors re-integration into the line.  To that end one of tools used was the following.

Focus groups (customer and demonstrator) of several kinds were created (Shelli mentioned in the webinar that she was given the test as a focus group of one – lol)  – one showed participants all existing colors and new color possibilities being looked at.  These color samples were all unmarked to provide unbiased responses (yeah I admit some of my colors don’t tend to get used as much because I can’t bear to announce to customers that we are now going to use “blank” color – uh huh I’m protecting the guilty by leaving you to wonder which names I find funky.)   Participants (including Shelli) were asked to sort  them into favorites using various criteria including – Which ones do you like, make you feel good, add to your creative arsenal.   Then they were instructed to choose the 12 most important colors for their personal palette and then build up the palette until each person felt they had the number of colors they needed to be creative –  interesting fact came out that when the names weren’t given the lineups tended to be different from when selecting based on name alone.   Whether that has to do with a perceived history with a color or its name wasn’t really gone into since the blank color palettes took care of the true perception issue.

As part of their research into what other companies involved with color were offering – Stampin’ Up also confirmed what I mentioned earlier – that as a color company SU is very unusual in that most if not all of our colors are supported across a wide spectrum of coordinating product.  From ink, to markers to papers and of course ribbon, buttons, brads and so on a large proportion of our core colors are represented throughout the entire SU line of product with true color matching and quality being of highest importance.  And the colors themselves are intended to work consistently together.  One of the secrets perhaps of SU’s success as an industry leader is this very coordination.  We as paper artists can be assured of the overall high quality look and feel of our projects and can relax knowing there won’t be a jarring note because colors don’t compliment and coordinate. 

Less can definitely be More when you have the right set of in this case colors.  After all if you don’t use them all what good does more for the sake of more really do for you right?   While Stampin’ Up is saying a Fond Farewell to Thirty Colors (sounds like a lot I know) they are at the same time bringing back 10 beloved In Colors and adding 5 new core colors.

So what’s the result of all this work:

Stampin’ Up has once again proven its place as an industry leader and trendsetter.  After the two year process of study, focus groups and good plain fashion sense Stampin’ Up has announced a realignment of their core color families.   Not only are the colors fresher, more vibrant and in line with other color related industry trends but many previous favorites are now part of the full line up.

Colors have been shifted around in their groupings.  While the names may sound familiar the overall hues and feel of the groupings has changed and been modernized for a fresher palette overall.  We will now have 40 colors divided into 4 collections.  The make up of these 40 are as follows….

25 colors are carrying over from previous color collections

10 returning In Colors from the current and previous years:

Baja Breeze, Melon Mambo, Pacific Point, Pink Pirouette, Rich Razzleberry, Riding Hood Red, River Rock, Soft Suede, Tangerine Tango, and Wild Wasabi

5 Brand new core colors:

Cajun Craze, Cherry Cobbler, Daffodil Delight, Early Espresso, and Marina Mist

The Collections:


Not quite as bright as the Bold Brights but still with many of that families core colors.

Regal Rose, Melon Mambo, Rich Razzleberry, Pacific Point, Tempting Turquoise, Old Olive, Daffodil Delight, Pumpkin Pie, Tangerine Tango, Real Red


Many of the former Earth Elements have been wrapped into this category and fit beautifully with the more traditional jewel tones you’ve previously expected of this category. Thus adding texture and depth to an already strong lineup.

Elegant Eggplant, Night of Navy, Not Quite Navy, Always Artichoke, Garden Green, More Mustard, Cajun Craze, Riding Hood Red,  Cherry Cobbler, Bravo Burgundy


Softer colors that coordinate and contrast well with their darker color mates they still manage to have a glow all their own.

Pink Pirouette, Pretty in Pink, Rose Red, Perfect Plum, Marina Mist, Bashful Blue, Baja Breeze, Wild Wasabi, Certainly Celery, So Saffron


What some used to call our “orphan” colors have now joined the family as a full fledged collection.  After all for most of us neutrals form the backbone of our fashion when it comes to paint, clothes and makeup so why not our crafting colors as well.  Most of our creations have as a mainstay a neutral

River Rock, Chocolate Chip, Soft Suede, Early Espresso, Crumb Cake (formerly Kraft), Sahara Sand, Very Vanilla, Whisper White, Basic Gray, Basic Black

Here’s a PDF with those descriptions all in one place:

color renovation – 25,5,10 – in color


And still to come….

In Addition to the Renovation and regrouping of core colors the In Color program is continuing but with a change I think you will be jumping for joy over.

Going forward, In Colors will be available for 2 years!

Each year a new group of 5 (yeah 1 less than previously) in colors will be introduced.  The new time line will work as follows.

Year 1 – Introduce first group of 5 in colors

Year 2 – Introduce second group of 5 in colors

Year 3 – First Group of 5 in colors retires

Year 3 – Introduce third group of 5 in Colors

Year 4 – Year 2’s colors retire, next 5 are introduced

And so on…….

I should probably mention too that SU is aware that new favorites among the new in colors will also probably occur and they have allowed for this in the plan going forward.  This tells me that once again if I love a color I will probably want to hold on to the basic inks at the very least and stock up on reinkers and of course “tell” SU when I love something!

Stampin’ Up now that it has a framework also now has a plan to provide for future changes as well.

Now that the major adjustments have been made Stampin’ Up! is anticipating that color tweaks will be made from time to time – probably every 3 to 5 years – to allow for popularity of future In Colors or changes in color trends throughout the industry.


One last cool addition to the Renovation:

Beginning Stampers will benefit from these changes by taking advantage of the Basic group of 12 colors that going forward will be called the Getting Started Collection and that will be carried in all forms from ink and paper to embellishments and will be packaged as an assortment that saves you money.

The basic Getting Started Collection will be available individually but also as the following 2 Starter Kits:

Getting Started Collection

8-1/2″ x 11″ Smooth Cardstock Assortment (24 sheets, 2 each of 12 colors):

 Basic Black, CertainlyCelery, Daffodil Delight, EarlyEspresso, Marina Mist, Night of Navy, Old Olive, Pretty in Pink, Pumpkin Pie, Real Red, Rich Razzleberry, and Whisper White

Getting Started Collection – Classic Stampin’ Spots – 11 Spots, 1 each of 11 colors:

Basic Black, Certainly Celery, Daffodil Delight, Early Espresso, Marina Mist, Night of Navy, Old Olive, Pretty in Pink, Pumpkin Pie, Real Red, and Rich Razzleberry (Whisper White not available in Classic ink)


To introduce you to the colors and various changes coming I’ve compiled a number of helpful links and documents from various sources.  Some are at this time only available for demonstrators (one more reason to join in addition to the discount is all the wonderful resources SU makes available) but others can be downloaded from my SCRIBD files here.  Stampin’ Up! will be posting general materials on the Customer website in the coming months as we get closer to the July 1 release date.

Note:  I’ve also included in my Scribd files previously released In Color combo charts since many of those same colors will be returning to the line up.


General Links & Downloads:

New Color Collection PDF –

Fond Farewell PDF (retiring color chart) –

Copies of most documents I’ve linked here in this post can be found here:

Demonstrator Links and Downloads:

(note to access some of these you have to be logged into the demo website first then copy and paste the link in the browser line)

New product line announcement detail links:

New Color Collection PDF –

Fond Farewell PDF (retiring color chart) –

Color Renovation Section with all details and links –

Color Training video with Carry Cudney –

Color Renovation Webinar w/ Shelli –

Color Renovation Q & A – – this and the May Stampin Success are probably your best source for answers and info

Color Renovation Recruit Special Incentives (earn new colors for free) – – effective April 1 – May 26 (yes retroactive to April 1).


Well that was quite a chunk to chew as a friend of mine says but I hope it gave you a behind the scenes peek at  our new Color Renovation and an exciting look at what is ahead in the world of Stampin’ Up!

One last secret peek for those of you who soldiered on through all of the above.   Here’s the list of new In Color names.  I can’t show you the actual colors just yet but don’t the names alone sound pretty enticing…..

Blushing Bride
Concord Crush
Peach Parfait
Pear Pizzaz
Poppy Parade

Stock of colored cardstock is shrinking rapidly so get your orders in as soon as possible.  Stampin’ Up recently announced that as stock of the smooth cardstock runs out they will substitute for as long a they can with textured versions of the colors at no additional charge.  Talk about a free upgrade!  Stampin’ Up expects the stock of reinkers to last longer as they are able to get new orders in of that product more readily before the June 1 cut off date.   So if there is product you want before it disappears the fastest way to guarantee your place in the queue is to order through my Online Store (click the button at the top of the sidebar).   Otherwise….I hope you are as excited as I am for July to roll around when we can start ordering those new and returning colors.   Of course if you join my team of demonstrators before the end of this month you’ll be able to order some of those new colors in June!!!
Hugs and Blessings my friends – Jean

3 Responses

  1. Thanks, Jean, for all of your work on making these great documents & sharing them! I’ll be back to visit your blog.

  2. […] refills of any retiring colors that you want – you can find more details about those by clicking here – I urge you to get what you need very quickly to avoid […]

  3. […] The purpose of the kits is to allow you (and me ) to catch up with all the new and returning colors that were introduced in Stampin’ Up’s recent Color Renovation – for more on the Color Renovation see this previous post. […]

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